THE CHALLENGE
To engineer an overarching corporate and editorial creative suite for Super Cérebro—a premier Brazilian educational franchise network specializing in cognitive and soft skills development. The scope required high-end, data-driven franchising pitch kits to convert prospective business owners, alongside establishing a cohesive, engaging art direction for national school textbooks distributed across diverse learning environments.
THE WORK & SOLUTIONS
• B2B Franchising Architecture: Restructured dense financial models, growth metrics, and franchising rules into clean, scannable data visualization blocks, crafting the high-fidelity corporate presentations used by executive teams to pitch the franchise model.
• K-12 Educational Art Direction: Served as Lead Art Director for the school textbook series, engineering the complete graphic project of covers and internal page layouts for core educational systems, including the "Sistema Socioemocional" and "Funções Executivas" curriculum.
• Information Design & Asset Systems: Standardized iconography systems, typography scales, and geometric layouts to maintain complete brand consistency between administrative corporate materials and children's educational media.
THE IMPACT
• National Educational Consistency: Successfully standardized complex operational layouts and educational systems across thousands of distributed school books nationwide.
• Franchise Pipeline Acceleration: Streamlined the B2B onboarding and investor pipeline through polished, professional, and high-converting franchising pitch kits.