MY CAREER PATH
GSCI Advanced Photonics
Concord, Ontario, Canada (Marketing Coordinator – Full-Time)
March 2025 – Present
• Architect and execute comprehensive multi-channel digital strategies to drive brand visibility and lead generation for advanced electro-optical and defense technologies.
• Spearhead the design, development, and production of high-precision technical catalogs, product manuals, newsletters, and promotional campaign materials.
• Manage and optimize the corporate web ecosystem (WordPress) using SEMrush, Google Analytics (GA4), and technical SEO practices to maximize organic discoverability and site performance.
Concord, Ontario, Canada (Marketing Coordinator – Full-Time)
March 2025 – Present
• Architect and execute comprehensive multi-channel digital strategies to drive brand visibility and lead generation for advanced electro-optical and defense technologies.
• Spearhead the design, development, and production of high-precision technical catalogs, product manuals, newsletters, and promotional campaign materials.
• Manage and optimize the corporate web ecosystem (WordPress) using SEMrush, Google Analytics (GA4), and technical SEO practices to maximize organic discoverability and site performance.
ASBB Economics & Research
Halifax, Nova Scotia, Canada (Graphic Designer – Contract / Freelance)
July 2023 – August 2025
• Designed and developed ASBB’s corporate web platform using WordPress, aligning site structure with visual performance.
• Developed executive-level data visualizations, reports, and interactive presentations for high-profile economic research initiatives.
• Crafted tailored marketing assets for major Canadian municipal and social organizations, including the Port of Yarmouth, Yarmouth Acadian Shores, Tri-County Women's Centre, and YWCA Canada.
Halifax, Nova Scotia, Canada (Graphic Designer – Contract / Freelance)
July 2023 – August 2025
• Designed and developed ASBB’s corporate web platform using WordPress, aligning site structure with visual performance.
• Developed executive-level data visualizations, reports, and interactive presentations for high-profile economic research initiatives.
• Crafted tailored marketing assets for major Canadian municipal and social organizations, including the Port of Yarmouth, Yarmouth Acadian Shores, Tri-County Women's Centre, and YWCA Canada.
NIREEKA E-Bikes
Oakville, Ontario, Canada (Graphic Designer & Media Specialist – Full-Time Contract)
December 2023 – July 2024
• Engineered user-focused, high-converting visual assets for Nireeka’s premium e-commerce platform, including web banners, campaign landing pages, and editorial assets.
• Directed and executed professional studio product photography and video assets, highlighting carbon-fiber components to drive direct-to-consumer engagement.
• Standardized digital asset pipelines, compressing and optimizing high-fidelity images for fast-loading web performance.
Oakville, Ontario, Canada (Graphic Designer & Media Specialist – Full-Time Contract)
December 2023 – July 2024
• Engineered user-focused, high-converting visual assets for Nireeka’s premium e-commerce platform, including web banners, campaign landing pages, and editorial assets.
• Directed and executed professional studio product photography and video assets, highlighting carbon-fiber components to drive direct-to-consumer engagement.
• Standardized digital asset pipelines, compressing and optimizing high-fidelity images for fast-loading web performance.
iZETA Education
Curitiba, Paraná, Brazil (Graphic Designer & Marketing Coordinator – Part-Time Contract)
April 2023 – March 2025
• Structured and managed high-performance enrollment campaigns for executive MBA programs, tracking and optimizing lead acquisition.
• Designed and executed targeted B2B email marketing campaigns, dynamic landing pages, and corporate event signage.
• Aligned social media marketing initiatives with sales pipelines to improve overall student conversion rates.
Curitiba, Paraná, Brazil (Graphic Designer & Marketing Coordinator – Part-Time Contract)
April 2023 – March 2025
• Structured and managed high-performance enrollment campaigns for executive MBA programs, tracking and optimizing lead acquisition.
• Designed and executed targeted B2B email marketing campaigns, dynamic landing pages, and corporate event signage.
• Aligned social media marketing initiatives with sales pipelines to improve overall student conversion rates.
MedHealth
Curitiba, Paraná, Brazil (Graphic Designer & Marketing Coordinator – Part-Time Contract)
January 2023 – December 2024
• Developed end-to-end promotional campaigns for social media, global medical trade shows, and digital channels.
• Designed, built, and optimized high-conversion landing pages and websites using WordPress and Wix.
• Revitalized corporate brand guidelines and marketing collateral to establish consistent market presence.
Curitiba, Paraná, Brazil (Graphic Designer & Marketing Coordinator – Part-Time Contract)
January 2023 – December 2024
• Developed end-to-end promotional campaigns for social media, global medical trade shows, and digital channels.
• Designed, built, and optimized high-conversion landing pages and websites using WordPress and Wix.
• Revitalized corporate brand guidelines and marketing collateral to establish consistent market presence.
Super Cérebro (Super Brain)
Curitiba, Paraná, Brazil (Marketing Manager & Art Director – Full-Time)
March 2014 – November 2022
• Led the centralized creative department, providing complete marketing, branding, and campaign support for a franchise network of over 200 units across Brazil.
• Developed core brand architectures, localized advertising campaigns, and scalable corporate marketing kits.
• Structured and conducted comprehensive training programs for franchisees on local marketing execution, brand consistency, and digital advertising strategies.
Curitiba, Paraná, Brazil (Marketing Manager & Art Director – Full-Time)
March 2014 – November 2022
• Led the centralized creative department, providing complete marketing, branding, and campaign support for a franchise network of over 200 units across Brazil.
• Developed core brand architectures, localized advertising campaigns, and scalable corporate marketing kits.
• Structured and conducted comprehensive training programs for franchisees on local marketing execution, brand consistency, and digital advertising strategies.
Trail Running Magazine
Curitiba, Paraná, Brazil (Art Director – Part-Time Contract)
January 2014 – January 2018
• Directed full editorial layouts, visual identities, and graphic production for a premier sports publication, covering global extreme athletic events such as Ultra-Trail du Mont-Blanc (France) and El Cruce (Argentina).
Curitiba, Paraná, Brazil (Art Director – Part-Time Contract)
January 2014 – January 2018
• Directed full editorial layouts, visual identities, and graphic production for a premier sports publication, covering global extreme athletic events such as Ultra-Trail du Mont-Blanc (France) and El Cruce (Argentina).
Coll Business Magazine
Curitiba, Paraná, Brazil (Art Director – Part-Time Contract)
January 2012 – October 2014
• Established the creative direction, editorial grids, and cover designs for a high-profile business and corporate economics publication.
Curitiba, Paraná, Brazil (Art Director – Part-Time Contract)
January 2012 – October 2014
• Established the creative direction, editorial grids, and cover designs for a high-profile business and corporate economics publication.
DDQ Design
Curitiba, Paraná, Brazil (Graphic Designer & Prepress Specialist – Full-Time)
June 2011 – October 2013
• Created brand systems, packaging, menu designs, and marketing assets for major corporate groups in the regional hospitality industry (Abrasel, Tropical Banana, Saanga Grill).
• Managed production coordination, ensuring perfect prepress quality and color accuracy for large-run print collateral.
Curitiba, Paraná, Brazil (Graphic Designer & Prepress Specialist – Full-Time)
June 2011 – October 2013
• Created brand systems, packaging, menu designs, and marketing assets for major corporate groups in the regional hospitality industry (Abrasel, Tropical Banana, Saanga Grill).
• Managed production coordination, ensuring perfect prepress quality and color accuracy for large-run print collateral.
Posigraf
Curitiba, Paraná, Brazil (Graphic Designer & Prepress Technician – Full-Time)
January 2010 – June 2011
• Executed high-precision image retouching, color-grading, and prepress quality control for premium art publications, including the prominent book "Maquiagem" by Fernando Torquatto (published by O Boticário).
• Supervised layout production and catalog manufacturing for Racco Cosmetics and Positivo Group.
Curitiba, Paraná, Brazil (Graphic Designer & Prepress Technician – Full-Time)
January 2010 – June 2011
• Executed high-precision image retouching, color-grading, and prepress quality control for premium art publications, including the prominent book "Maquiagem" by Fernando Torquatto (published by O Boticário).
• Supervised layout production and catalog manufacturing for Racco Cosmetics and Positivo Group.
EDUCATION
Diploma in Interactive Media Design
Algonquin College – Ottawa, Ontario, Canada (Dean’s Honor List)
Graduated: December 2024
Algonquin College – Ottawa, Ontario, Canada (Dean’s Honor List)
Graduated: December 2024
MBA in Marketing
Universidade Positivo – Curitiba, Paraná, Brazil
Graduated: December 2022
Universidade Positivo – Curitiba, Paraná, Brazil
Graduated: December 2022
Bachelor of Technology in Graphic Design
UniCuritiba – Curitiba, Paraná, Brazil
Graduated: December 2013
UniCuritiba – Curitiba, Paraná, Brazil
Graduated: December 2013
CORE SKILLS
• 26+ years of multidisciplinary expertise spanning marketing coordinators, corporate design studios, tech startups, and high-precision print bureaus.
• Professional studio, commercial, and technical product photography utilizing mirrorless systems and advanced lighting.
• Advanced knowledge of prepress engineering, offset/digital color profiles, and print logistics.
• 26+ years of multidisciplinary expertise spanning marketing coordinators, corporate design studios, tech startups, and high-precision print bureaus.
• Professional studio, commercial, and technical product photography utilizing mirrorless systems and advanced lighting.
• Advanced knowledge of prepress engineering, offset/digital color profiles, and print logistics.