Cordeiro Junior, Carlos Aladim.
Graphic & Interactive Media Design | Art Direction | Marketing | Photography | Filmmaking
Location: Vaughan, Ontario, Canada.

PROFESSIONAL EXPERIENCE

ASBB Economics & Research
Halifax, Nova Scotia, Canada (Graphic Designer – Contract Freelancer).
July 2023 – Present.
Design and development of ASBB’s website in WordPress.
Creation of Microsoft PowerPoint presentations and Word reports for economic research projects.
Designed visual materials for Canadian clients, including Port of Yarmouth, Yarmouth Arcadian Shores, Tri-County Women's Centre, Chester County, and YWCA Canada.

NIREEKA E-Bikes
Oakville, Ontario, Canada (Full-time Contract – Graphic Designer).
December 2023 – July 2024.
Created user-focused visuals for Nireeka’s e-commerce website, including product images, banners, and promotional materials.
Executed studio photography to highlight product features and improve customer engagement.
Ensured brand consistency and optimized images for fast-loading performance.

iZETA Education
Curitiba, Paraná, Brazil (Part-time Contract – Graphic Designer & Marketing Coordinator).
April 2023 – Present.
Designed and implemented advertising campaigns for MBA course enrollment.
Developed social media visuals, trade fair materials, and email marketing campaigns.
Created landing pages to optimize student acquisition and engagement.

MedHealth Healthy Plans
Curitiba, Paraná, Brazil (Part-time Contract – Graphic Designer & Marketing Coordinator).
January 2023 – December 2024
Developed and executed advertising campaigns for social media, trade shows, and digital marketing initiatives.
Designed web pages, landing pages, and email marketing using Wix and WordPress.
Created brand visual assets and marketing collateral to enhance brand recognition.

Super Cérebro (Super Brain)
Curitiba, Paraná, Brazil (Full-time – Marketing Manager & Art Director).
March 2014 – November 2022.
Led the creative team supporting over 200 franchisees in Brazil.
Designed branding materials, ad campaigns, and marketing assets.
Conducted training programs for franchisees on graphic design, visual communication, digital marketing, and business strategies.
Collaborated with executive leadership to develop education-focused services and products.

Trail Running Magazine
Curitiba, Paraná, Brazil (Part-time Contract – Art Director).
January 2014 – January 2018.
Led the art direction and graphic design for Trail Running Magazine, covering global marathon and mountain race events such as Ultra Trail Du Mont Blanc (France) and El Cruce Columbia (Argentina).

Coll Business Magazine
Curitiba, Paraná, Brazil (Part-time Contract – Art Director).
January 2012 – October 2014.
Developed the graphic identity and visual direction of Coll Business Magazine, specializing in economic and corporate topics.

DDQ Design
Curitiba, Paraná, Brazil (Full-time – Graphic Designer & Prepress Technician).
June 2011 – October 2013.
Designed branding, marketing, and editorial materials for clients in the restaurant industry, including Abrasel (Brazilian Association of Bars and Restaurants), Tropical Banana, Saanga Grill, Andejo, Kauf Café, and The Subs—renowned establishments in Curitiba, Brazil.
Designed logos, menus, brochures, booklets, and print materials.

Posigraf
Curitiba, Paraná, Brazil (Full-time – Graphic Designer & Prepress Technician).
January 2010 – June 2011.
As a Prepress Technician, I finalized artwork and performed image retouching for the book Maquiagem by Fernando Torquatto, published by O Boticário.
Managed graphic production and catalog design for Racco Cosmetics and Positivo Group.


EDUCATION

College Diploma in Interactive Multimedia
Algonquin College - Toronto, Ontario, Canada.
Honor's Graduate (Dean’s List).
May 2023 - December 2024.

MBA in Marketing
Universidade Positivo - Curitiba, Paraná, Brazil.
January 2019 - December 2022.

Technologic of Graphic Design Degree
Unicuritiba - Curitiba, Paraná, Brazil.
January 2011 - December 2013. 

SKILLS
• 25 years of experience in graphic design, with expertise across design studios, marketing departments, advertising agencies, and printing companies.
• Skilled in events and product photography using professional DSLR and mirrorless cameras.
• Strong background in prepress and print production, ensuring high-quality final outputs.

SOFTWARE & TOOLS PROFICIENCY
• Graphic Design & Prepress: Adobe Photoshop, Illustrator, InDesign, Acrobat Pro.
• Web & UI/UX: Figma, Adobe XD, WordPress, Elementor, Webflow, Shopify, HTML, and CSS.
• Video & Motion Graphics: Adobe Premiere, After Effects.
• Audio: Adobe Audition, and Reaper.
• Productivity & Office Tools: Microsoft Office Suite.
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