THE CHALLENGE
To direct and produce a high-visibility promotional video highlighting the strategic partnership between the Super Cérebro educational group and the Neymar Jr. Institute. The project demanded taking complete creative control, from initial script development to final distribution pipelines, to drive the expansion of educational franchises focused on cognitive and socio-emotional development.
THE WORK & SOLUTIONS
• End-to-End Production: Managed the complete media lifecycle, including scripting, storyboarding, directing, and multi-lens field capture.
• Technical Acquisition: Executed cinema-style shooting utilizing a Sony A6300 system paired with specialized prime and zoom optics (50mm and 18-105mm lenses) to ensure dynamic, crisp visual depth.
• Advanced Post-Production: Orchestrated full post-production workflows across the Adobe Creative Cloud suite, mastering motion graphics (After Effects), surgical video editing (Premiere Pro), asset design (Photoshop), and broadcast-ready audio engineering (Audition).
THE IMPACT
• Institutional Alignment: Successfully launched a high-impact multimedia asset that elevated the franchise’s national reputation alongside a premier global sports foundation.
• Optimized Digital Engagement: Delivered a polished, high-conversion commercial video tailored for strict YouTube distribution, reinforcing Super Cérebro’s B2B authority in the educational franchise market.