MH Health Plans - A Digital Platform for a New Healthcare Model
As Lead Visual Designer, I led the end-to-end design of the MH Health Plans website using WordPress and Elementor Pro. The main challenge was to translate a complex, innovative healthcare model into a clear, engaging digital experience for Brazilian audiences.
I created the visual direction and design system, aligning content, user flow, and brand identity to communicate efficiency and trust. Working closely with the client’s marketing and IT teams, we delivered the full website in just 30 days, ready for launch at major industry events in São Paulo, Goiânia, and Brasília.
This project proved that building a website is about storytelling, connecting technology, business goals, and human experience.
