Role: Web Site.
Location: Curitiba, Parana, Brazil.
More Than a Website, a Story to Tell.
Our challenge was to develop a WordPress and Elementor Pro website for MH Health Plans. But this wasn’t just about building a website—the real challenge was translating a new private healthcare model in Brazil into a clear and compelling narrative.
MH Health Plans is a subsidiary of MedHealth Health Plans, a renowned company in the industry. Its innovative model, inspired by North American and European concepts, offers smart and efficient healthcare services across the entire medical care chain. This includes everything from network contracting to optimizing medical exams and procedures, reducing waste, and eliminating redundant processes—key factors in the high cost of healthcare in Brazil.
More than just a website, our mission was to tell this story in a way that made a complex concept accessible to the audience. And the biggest challenge? Doing it all in just 30 days—from planning to delivery—ensuring everything was ready for presentation at strategic events in São Paulo, Goiânia, and Brasília.
The launch featured key figures from the Brazilian and global healthcare sectors, including Dr. Rushika Fernandopulle, a world-renowned innovator in patient care. Co-founder of Iora Health, family physician, Harvard professor, and advisor to the MH Health Group, Dr. Fernandopulle led talks on crucial topics shaping the future of healthcare, such as “Culture at the Center of Care” and “The Iora Health APS Model”.
This project proved that building a website is about much more than design and technical skills. Creating a strong digital presence requires storytelling—understanding the company, the product, the consumer, and their objectives. When we design with this vision, we transform technology into experience and innovation into connection.
🔗 Visit the website to explore the full project: www.mhsaude.com.br
📌 Project developed in partnership with Novattio Digital Agency, and Karla Michelle Cordeiro.
