Brand Identity Redesign
As Lead Designer, I conducted a full rebranding for LAMFi Transportes, a family-owned logistics company founded in 2011 and guided by values of trust, respect, and commitment.
Through stakeholder interviews and a visual audit, I identified opportunities to modernize the brand while preserving its human and relational essence. The result is a minimalist and functional identity system, adaptable, scalable, and consistent across print and digital environments.
This redesign not only refreshed LAMFi’s image but also reinforced its position as a modern, people-centered logistics company committed to reliability and excellence.
