Founded in 1992, General Starlight Company Inc. (GSCI) is a leading Canadian manufacturer of advanced electro-optical systems for defense and law enforcement, renowned for precision, reliability, and innovation.
From March to September 2025, I led a 360° branding and digital transformation project, standardizing GSCI’s visual identity and creating a cohesive brand system. The work included brand guidelines, secondary logos, iconography, technical and commercial photography, product catalogs, digital templates, and other essential applications to ensure consistency across all touchpoints.
The project also encompassed the complete redesign of GSCI’s WordPress website using Elementor, focusing on UX, SEO, and performance optimization. Over 1,000 technical issues were addressed, 400+ images converted to WebP, and server-side optimizations applied to improve speed, security, and overall functionality. The website can be explored at www.gsci.net.
The outcome is a unified and high-performance brand ecosystem, where design, messaging, and digital presence reinforce GSCI’s Recognizable Reputation, making the brand trusted and respected worldwide.
