Brand system, product photography, video, and trade shows.
I lead the visual side of GSCI, a Canadian manufacturer of night vision, thermal, and laser aiming systems for defense and law enforcement. I design the brand across print, digital, video, and the physical booth.
4 international defense shows
DSEI London, Eurosatory, Enforce Tac, Milipol 4 continents reached by digital campaigns, January to June 2026 2× social media following, January to June 2026.
GSCI sells highly technical products to governments, armed forces, and defense contractors. Buyers compare every catalog, video, and booth with the largest companies in the industry.
The brand had no unified system. Engineering documents, catalogs, and trade show material looked like they came from different companies, and none of them showed how advanced the products really are.
One system for every touchpoint
I wrote and designed the brand guidelines, built a secondary logo system, and created a set of technical icons for the product lines. The same rules for type, color, grid, and imagery now apply to catalogs, technical documents, bid materials for NATO procurement tenders, and digital channels.
Studio images built for technical buyers
I photographed the full product line in-house: night vision goggles, hybrid vision systems, thermal sights, and laser aiming devices. Every image was shot, color graded, and retouched to show real hardware detail without distortion, then prepared for catalogs, digital channels, and large-format booth graphics.
Product films for an international defense audience
I shot, edited, and finished the product videos: studio capture, editing in Premiere Pro, motion graphics in After Effects, and audio in Audition. Graphic callouts explain thermal and night vision features in seconds. The videos ran on the large screens at DSEI London 2025 and are used in digital campaigns.
A booth system that scales from show to show
I designed the full visual system for GSCI's exhibition booths: wall graphics, large-format fabric prints, layout, and the screens that show the products working. The system adapts to each booth size, so the brand looks the same in London, Paris, and Nuremberg, and moves visitors from the open aisle to private meeting areas.