Brand Identity Design
AmiGo is a medical care service based in Goiânia, Brazil, and part of the MedHealth Group. The brand was created to offer accessible, human-centered healthcare through a modern and trustworthy experience.
For this project, I developed the complete brand identity, focusing on clarity, empathy, and approachability, essential attributes for the healthcare sector. The logo concept combines simplicity with warmth, symbolizing connection and care through clean geometric forms and a friendly visual rhythm.
The visual system extends seamlessly across digital and print applications, ensuring a cohesive and professional presence in every touchpoint, from signage and uniforms to digital platforms.
The result is a distinctive, reliable identity that strengthens AmiGo’s positioning as an innovative and people-first healthcare brand within the MedHealth ecosystem.
